Andy Elliott Alternatives: 6 Other Sales Training Options for Dealerships

Andy Elliott is one of the most searched names in automotive sales training. His free YouTube content is genuinely useful. His paid programs serve a specific floor culture well. But not every dealership is that floor culture, and not every sales team connects with high-assertiveness, scripted-close methodology.

This post maps six alternatives to The Elliott Group. Each one is covered honestly — what it delivers, what it costs, who it fits, and where it falls short. If you have already read our full Andy Elliott review, this picks up where that left off.

Why Dealerships Look for Alternatives to Andy Elliott

Elliott's style is not a problem to solve. It is a signal about fit.

High-energy, confident, assertive-close training works well on floors where the culture already leans that way — high volume, high turnover, reps who want scripts and confidence-building. That is a real segment of the market and Elliott serves it better than most.

The segments that look elsewhere tend to share one or more of these characteristics:

Luxury or import franchises where the buyer profile expects a low-pressure, consultative experience
Transparent-pricing or one-price stores that have moved away from negotiation-based selling entirely
Managers who want measurement and per-rep performance data alongside the content
Stores with mixed-tenure floors where newer reps connect with Elliott's style but experienced reps do not
Teams already using a structured sales process who need training that maps to their specific workflow

None of those situations disqualifies Elliott's content entirely. They are reasons to compare alternatives carefully before committing.

The 6 Alternatives

1. DealSpeak — AI Roleplay Practice at $30/User/Month

What it is: DealSpeak is an AI-powered sales roleplay platform built specifically for automotive retail. Reps have live voice conversations with a simulated buyer, work through objections and closes, and receive structured feedback on delivery, language, and outcome.

Format: On-demand, rep-driven practice. No cohort schedule, no live trainer required. Reps practice between manager touchpoints, after store hours, during slow floor time.

Cost: $30/user/month. No long-term contract structure.

Best fit: Any dealership that has existing training content — including Andy Elliott's free scripts — but lacks a consistent mechanism for reps to practice that content under simulated pressure. Also fits stores that want rep-level performance data without adding manager observation hours.

Honest limitation: DealSpeak is not a curriculum. It does not teach word tracks or provide scripted closes on its own. It is a practice layer, not a content layer. Stores that need both would pair it with a content-based program.

Why it shows up first in an alternatives list: Most of the programs below solve the content problem. The practice problem — the gap between watching a technique and executing it fluently under a real buyer's pressure — is what DealSpeak specifically addresses. It is genuinely different from the other five, not just another training library.

See how DealSpeak works for dealerships

2. Joe Verde Training Network (JVTN) — Process-First, Measurement-Focused

What it is: JVTN is one of the longest-running automotive sales training organizations in North America. Joe Verde's methodology centers on a structured, consultative selling process with a strong emphasis on follow-up and relationship development.

Format: Online LMS with hundreds of modules, plus live workshops and in-dealer training. Designed for full-floor deployment with manager reporting built in.

Cost: JVTN pricing is structured by dealership size and access tier. Expect several hundred dollars per month for floor-wide access.

Best fit: Stores that want a documented, repeatable process with progress tracking at the rep and manager level. JVTN's consultative frame suits franchises where the buyer relationship extends beyond the transaction — service retention, referral development, lease renewal.

Honest limitation: The methodology is deliberately measured in pace. Reps who want scripted, high-assertiveness closes will find JVTN's approach less immediately satisfying than Elliott's. The ROI is real but tends to show up over months, not after one workshop.

For a side-by-side comparison with Grant Cardone's methodology, see our Joe Verde vs. Grant Cardone post.

3. Bradley On Demand — Used Car and Finance-Focused Training

What it is: Bradley On Demand is a video-based training library covering used vehicle sales, F&I, and BDC skills. It is less personality-driven than Elliott's content and more process-oriented.

Format: On-demand video modules accessible through an LMS. Floor-wide licensing available.

Cost: Pricing is dealership-tier based. Generally accessible at the lower-to-mid range of named training programs.

Best fit: Independent dealers, BHPH operations, and used-car-heavy franchises that need practical, non-luxury-market training content. Also fits F&I managers who need compliant, structured product presentation training.

Honest limitation: Bradley On Demand's brand visibility is lower than Elliott's or Cardone's, which can affect buy-in from reps who want to learn from a recognized trainer. The content is solid; the motivational energy is not the selling point.

For stores also evaluating other options in this category, see Bradley On Demand alternatives.

4. Cardone University — Alternative Intensity, Different Philosophy

What it is: Grant Cardone's training platform covers sales, prospecting, follow-up, and mindset with a similarly high-energy approach to Elliott's. The two are often cross-shopped because they occupy a similar intensity register.

Format: Massive video library (over 1,000 hours of content) with an LMS structure. Not automotive-specific, though automotive content is included.

Cost: Approximately $97/month for individual access. Enterprise pricing for dealership-wide deployment is negotiated separately.

Best fit: Reps who connect with the Cardone brand and philosophy. Stores that want motivational content alongside sales technique. Managers who want volume of content as the primary value driver.

Honest limitation: Cardone University is not automotive-specific. The sales philosophy translates, but reps do not get automotive-specific word tracks, lot-process guidance, or deal structure content without pulling it from supplemental sources. The sheer volume of content can also be difficult to deploy systematically on a floor without a curator.

For a direct comparison, see Cardone University alternatives.

5. Sandler Training — Consultative Selling for Premium Franchises

What it is: Sandler is one of the largest general sales training organizations in the world. Its methodology is built on a consultative, buyer-first framework — specifically designed to reduce buyer resistance by removing salesperson pressure from the interaction.

Format: Certified local trainers deliver Sandler programs through workshops, ongoing coaching, and licensed materials. Not an online-first platform.

Cost: Highly variable by local franchise and program scope. Typically $1,000–$5,000+ per engagement. Not structured for per-seat subscription pricing.

Best fit: Luxury franchises, dealerships that have adopted transparent pricing, and premium import stores where the buyer profile strongly resists any perceivable pressure. Also fits commercial vehicle sales where the decision involves multiple stakeholders.

Honest limitation: Sandler's methodology is not designed for automotive retail. A certified Sandler trainer will not know F&I, desk management, or automotive deal structure. The consultative philosophy is valuable. The automotive-specific application requires translation work by the dealer's management team.

6. Dale Carnegie — Foundational Communication and Relationship Skills

What it is: Dale Carnegie's programs focus on interpersonal communication, presentation skills, and relationship-building. The automotive application is general rather than dealership-specific.

Format: In-person cohort training, certified local instructors, and online modules. Programs run in multi-week cohorts rather than on-demand access.

Cost: Several hundred to several thousand dollars per participant depending on program length and format.

Best fit: Stores that want foundational professional communication skills for all customer-facing staff — not just salespeople. Useful for service advisors, BDC teams, and newer managers who need interpersonal skills before they need sales-specific technique.

Honest limitation: Dale Carnegie has no automotive content. This is a general business training program. A rep who completes a Dale Carnegie course will communicate better. They will not learn how to handle a trade objection, walk a vehicle, or structure a close.

Comparison Table

Program	Format	Automotive-Specific	Best Fit	Approx. Cost
DealSpeak	AI roleplay, on-demand	Yes	Practice gap, all floor types	$30/user/mo
JVTN	Online LMS + workshops	Yes	Process-focused floors	$200–$500+/mo
Bradley On Demand	Video LMS	Yes (used/F&I)	Independent/BHPH dealers	Varies
Cardone University	Video library	Partial	High-energy floors	$97/mo individual
Sandler Training	In-person workshops	No	Luxury, consultative stores	$1,000–$5,000+
Dale Carnegie	In-person cohorts	No	Communication fundamentals	$500–$3,000+

How to Pick the Right Alternative

The decision comes down to three variables: floor culture, format need, and what problem you are actually solving.

Floor culture. Consultative stores should look at JVTN or Sandler. High-energy floors looking for an alternative intensity source should look at Cardone. Stores that need to bridge both cultures tend to need a practice tool more than a content swap.

Format need. On-demand, asynchronous access suits high-turnover floors where new reps start constantly and cannot wait for cohort scheduling. Cohort-based programs (Dale Carnegie, Sandler) work better when you are developing a stable team over time.

The actual problem. Most dealerships that are evaluating alternatives are not solving a content problem. Their reps have access to YouTube, free resources, and manager coaching. What they are missing is consistent practice between coaching events. That is a different problem than "we need different training content," and it calls for a different solution.

If you are also evaluating options in the broader automotive sales training landscape, our full best automotive sales training companies post covers additional providers with more detail on each.

Frequently Asked Questions

Is Andy Elliott's training better or worse than the alternatives? Neither. It is suited to a specific floor culture: high-energy, assertive-close, script-heavy environments. The alternatives above are better fits for stores that operate differently. Comparing them as better or worse ignores the fit variable, which is what actually determines outcomes.

Can I use multiple programs at once? Yes. Many dealerships run a content-based program (JVTN, Cardone, Elliott) alongside a practice tool (DealSpeak). The programs do different jobs. Content teaches technique. Practice converts technique into fluency. There is no conflict in running both.

What is the cheapest alternative to The Elliott Group? Andy Elliott's own YouTube content is free and genuinely substantive. Among paid alternatives, DealSpeak at $30/user/month and Cardone University's individual tier at $97/month are both accessible entry points. JVTN and Sandler cost more but offer more structured support.

Do any of these alternatives work for BDC teams specifically? JVTN and DealSpeak both have relevant content and application for BDC. JVTN includes phone sales modules. DealSpeak's AI roleplay can be configured for inbound call scenarios. Dale Carnegie is useful for communication skills at the BDC level. Sandler and Cardone are primarily designed for in-person floor selling.

What if my reps already know Andy Elliott's scripts but aren't converting? That is a practice problem, not a content problem. A rep who knows the script but cannot deliver it fluently under real buyer pressure needs repetitions, not more content. AI roleplay practice — running the same scenario multiple times with real-time feedback — is the tool that addresses that specific gap.

The Bottom Line

Style is not skill. A dealership can invest in the most technically sound training program on the market and still watch their reps lose deals they should close, because knowing a technique and being able to execute it under pressure are two different things.

The alternatives to Andy Elliott above each solve a different version of the content problem. Some are more consultative. Some are more process-oriented. Some cover automotive retail more specifically than others.

What none of them solve by themselves is the repetition gap — the space between a training event and the next coaching session where reps practice on real buyers instead of in controlled conditions.

That is what DealSpeak addresses. At $30/user/month, your reps can run the same scenario twenty times, hear what landed, adjust, and run it again — before a real buyer is sitting across from them.

Practice is what closes deals. See how DealSpeak works.