DealSpeak AI

OBJECTION REBUTTAL

How To Handle "Just Tell Me Your Best Price"

When This Surfaces

Surfaces on the phone (BDC) and on the lot. The customer wants to skip the process and get a number to comparison-shop.

What They Actually Mean

The customer wants to avoid the dealer dance. They're either price-shopping multiple stores or want to feel in control. Quoting the best price over the phone almost always loses the deal — they take it to another dealer who beats it.

The Rebuttal

“I totally understand wanting a straight answer — let me ask: are you looking at this specific vehicle, or comparing a few different ones? Either way, the best way I can give you a real number is to know what you're trading and how you're financing. Want to come in for 15 minutes and I'll have a real number for you?”

Why The Rebuttal Works

Pivots from price-quote to appointment-set. The honest reason is that the real number depends on trade and financing — that's genuine. The phrasing positions the appointment as a service to the customer, not a sales tactic.

Common Mistakes

✗Quoting a number over the phone — customer takes it to a competitor for a beat.
✗Saying "you have to come in" — sounds adversarial.
✗Bait-and-switch with a teaser number — destroys trust if discovered.
✗Ignoring the question — frustrates the customer into hanging up.

Practice This Objection

Reading a rebuttal is not the same as delivering it under pressure. Drill this conversation daily on DealSpeak.

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Related Objections

"Your Price Is Too High"

"I Saw It Cheaper Online"